About us
We help leaders move from intention to impact.
It Starts Now, Inc. is a business consulting firm built on a simple belief: the best time to act on a bold idea is right now. Since 2010 we've helped over 200 companies sharpen strategy, fix operations, and grow with confidence.
Our story
It Starts Now, Inc. was founded by a group of operators who'd lived through the messy reality of scaling businesses — the late nights, the stalled initiatives, the strategies that looked great on paper but never landed.
We built the firm we wished we'd had: senior consultants who do the work, not just deliver a deck. No jargon, no hand-offs to junior teams, no endless retainers. Just clear thinking and hands-on execution that compounds.
Today we partner with founders, CEOs, and leadership teams across industries — from scrappy startups to established mid-market companies ready for their next chapter.
What we stand for
Values that shape every engagement.
Integrity first
We tell you what you need to hear, back it with data, and stand behind our work.
Clarity over complexity
The best strategy is the one your team can actually execute. We keep it sharp.
Outcomes, not output
We measure success in your results — revenue, efficiency, momentum — not deliverables.
Partners, not vendors
We roll up our sleeves and work alongside your team until the job is done.
Leadership
Senior consultants who do the work.
Marcus Bell
Founder & Managing Partner
Priya Nair
Head of Strategy
Elena Vasquez
Director, Operations
James Okafor
Lead Financial Advisor